Client: New Mind AI
Project:
Brand Film
Design Director: Ethem Cem
Designers: Mert Erçin, Kaan İşcan
3D Animators: Mert Erçin, Kaan İşcan, Can Küngör, Enes Özenbaş,
A brand film about how New Mind AI rooted their vision in decades of thinking about law, data, and governance.
New Mind AI is a data governance and AI platform founded by academics: philosophers, engineers, legal scholars. They had built their own historical timeline tracing key moments in law, data, and data regulation from Aristotle to the present. That intellectual depth shaped everything about the approach. The film opens in a museum. Historical artifacts mark the checkpoints of New Mind's timeline, displayed like objects in an exhibition. Slowly, projection light sweeps through the space and everything breaks into data particles, forms a cloud, gets categorized, and flows into New Mind's system before distributing out to their products.
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