Identity Design for the 40th GMK (Graphic Design Association of Turkey)
Art Director, Motion Designer
We recently launched our campaign “REUNION!” created in collaboration with @GMK for their 40th Award Ceremony. GMK Award Ceremony is the most important design event of Turkey. As this years identity theme, we wanted to focus on the joy of getting together again as a community after very very long time. We created a method as the forms come together they'll turn someting colorfull and happier. From that point we divide communication materials into the 3 stages.
>> Seperated >> Noticing>> Party Hard
At first stage-As a teaser, we created posts that reflect the lonely souls in their house all by their selfs. In the second stage, when, the submissions start. we'll be seeing a few of them coming together and creating more colorfull environment. In the final stage-Right before the award ceremony, we'll be seeing all these forms in much crowded compositions with the Party hard mood.