Client:
Cinili Hammam
Project:
(Unpublished)
Pitching for Cinili Hammam's Brand Identity
Agency:
TBWA
Creative Director:
Serdar Güngör
Iznik tiles had created to tell stories in 1540s. But because of everything had changed over time, these tiles become less important in the culture and stories had forgetten. Our main goal was attract tourist with these local art and spreading new stories to locals.
We took each piece that illustrated in tiles and create a new display font to use in brand identity. We also fit each letter with their explanations so that every assets of our identity we're spreading their stories.
