Magnum X Ajda X Mert

Client:
Unilever Turkey

Date:
2020

Agency:
MullenLowe İstanbul
ECD: Berkay Özay
Creatives: Kaan İşcan, Mustafa Can Demir
Directors: Mert Alaş & Marcus Piggott
Animation: Lunapark


 

Casper is a table lamp comes with 3 different shape. This lamp has an opaque inner shade and a colored glass outer shade, so it provides both ambient lighting and direct light. The heavy metal base allows the lamp sit evenly. The glass lampshades are mouth blown by a skilled craftsperson. Each shade of mouth blown glass is unique.


 

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The task was creating an icon and an identity for this collaboration.  When we look up the history of Turkish magazines. she was an avantgarde in so many ways. One day she wore a dress that makes a cover of magazines. The other day she captivates millions with her voice. That's why wwe did not want to feature a singular qualification. We wanted to illustrate the world of Ajda Pekkan. She is a true star of Turkey.

 

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Selected Works

ReunionProject type

WWFMotion Graphics

Cinili HammamProject type

Identity of 25 yearsIdentity Design

Never Stop PlayingPrint Design

39th GMKMotion Graphics

Me, myself & ISculpture

Logos & MarksGraphic Design

New BeginningsMotion Graphics

We Live Among MonstersCatalogue Design